For example you can get a 50hour burner triple wick candle that is 100% Soy Wax, handpoured and with essential oils only… packed and shipped with no plastics and a handwritten card for under 25 bucks if you stray away from big brands.Īnyways, thanks again – it’s really encouraging to see posts like this. It’s amazing what people will pay for established brands that often smell of nothing much and also are not good ingredients. We’re in the UK and launched a business 6 months ago during the Covid lockdown as a way to help people who were making artisan candles after losing jobs and income – we took the decision from day 1 that we would only sell handmade small batches of scented candles and reed diffusers, partially because we wanted to support the small folks but also because as you highlighted in your article, very often they have a superior product and they have to care about what they make in order to survive. This was a really interesting read and it’s great to see someone sticking to their opinion and not worrying about “Big Brand Bullying” ! So in summary, Yankee Candle dominates the candle market but I’m getting the vibe that lately they’re more concerned with their bottom line rather than producing a high quality product for their customers.įeel free to roast me in the comments section! I’ve got thick skin… I think. at least crap smells like something!) behind a once esteemed brand name. It’s important to note, of course, that not all of their candles are majorly lacking, but it still seems they’re content peddling a lot of crap (No. They don’t have the luxury of having the most dominant name brand in the industry. Why? Because they have to in order to survive. Even the “mom and pop” shops on Etsy are going to be able to offer you better quality for your money. These days there are way too many alternate candle companies that offer more affordable and less “risky” candles in my opinion. Someone tell me why I should drop an extra $23 dollars on a name brand whose scent throw consistency doesn’t even come close? My $5 large jar candles I pick up on occasion from Walmart consistently have a medium to strong scent throw. IF IT DOESN’T SMELL LIKE ANYTHING don’t slap a pretty label on it and tell me it’s going to transport me to the winter woods, the mountain lake, or a misty meadow. Seriously, how hard is it to test a candle’s scent before releasing it? Just light it up and wait 30 minutes or so. I can only speculate but it feels like today Yankee Candle spends more time designing their labels for their candles than actually doing quality assurance testing on their products. Meadow Mist and Lake Sunset scents were also a couple that I picked up in my last haul. The prior Yankee Candle I burned, Winter Woods, was hardly much better. Not really, but I think you get my point. And at a regular price of $28 that’s almost as much a slap in the face as the candidates I have to choose from for the 2016 US presidential election (there I go. It’s just a big blue wax scentless candle. It literally smells like nothing when burning. The latest candle in question is their Mountain Lake scent. I can no longer deny the fact that at least half of the Yankee Candle’s I’ve recently purchased have offered zero to minuscule scent throw even in the tiniest of rooms. My latest Yankee Candle that I’ve been burning however has been the proverbial straw that broke the camel’s back. So as the creator of a candle blog why would I go out of my way to potentially alienate a large portion of my readership? At the end of the day it comes down to being true to myself and to you the reader.įor several months now, and with each scentless or near scentless candle I burn from this company, I’ve found myself trying to give Yankee Candle the benefit of the doubt. I mean heck, right here on this blog one of my favorite posts I did was with the Yankee Candle Sisters who run their own Yankee Candle blog. that are dedicated to espousing their unconditional love for this company. There are countless blogs, Facebook groups, twitter users, etc. Yankee Candle sits alone atop the candle world and by far has the biggest fanbase amongst candle users world wide. I’ve been wrestling with whether or not to even publish this post. (The Candle Review’s recommended alternative to Yankee Candles: Candle Berry Candles)
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